Wednesday, June 28, 2017

Samsung to release ‘See the Unexpected’ video series on extreme sports with Red Bull

Red Bull is the energy drink that requires no introduction. The company has long aligned its brand identity with extreme sports. You would find it difficult to name an extreme sport that doesn’t have a Red Bull-sponsored top athlete.

Samsung has announced today that it has teamed up with Red Bull to release a new series of videos called “See the Unexpected.” The video series is going to feature top extreme sports athletes demonstrating their skills throughout some of the most iconic locations in Morocco. The new video series is going to highlight the talents of Red Bull athletes and Samsung TVs.

Red Bull athletes including motorcyclist Robbie Maddison, wakeboarder Felix Georgii and parkour athlete Jason Paul will be featured in this series. Morocco will serve as the backdrop in this series with the athletes taking their talents to unexpected places.

Each location has been selected to showcase the juxtaposition between the unique and colorful locations of Morocco and the extraordinary talents of the athletes.

The See the Unexpected video series has been launched alongside a 30-minute documentary piece on Samsung’s TV Plus channel as well as Samsung and Red Bull digital channels today. Select Samsung retail locations will play a four-minute video from the series on Samsung’s QLED TVs.