Lulu and Union Coop Hypermarket are the latest shopping malls in the Middle East to start accepting Samsung Pay — but don’t get too excited. At present, the service is strictly limited to Visa cardholders, leaving American Express and Mastercard customers out of luck.

“This recent partnership to introduce Samsung Pay with Visa at Lulu and Union Coop Hypermarket for a set period is a representation of our commitment to providing our customers with a safer, smarter and better mobile wallet, said Mohammad Gharaibeh, Head of Mobile Business at Samsung Gulf.

“Samsung smartphone users will now be able to make convenient contactless payments at their favorite hypermarkets. This partnership will make cashless payments easier and simpler for everyone,” he added. “Our goal with Samsung Pay is to drive and lead innovation in the digitalisation of payments systems.”

To encourage Galaxy S6 and Galaxy S7 owners to start using Samsung Pay, the firm has teamed up with Visa to give away a number of Galaxy S8 smartphones, which can be won by either paying for a product using the mobile payment platform or heading over to Visa’s Facebook page and playing a game.