Sunday, July 2, 2017

Samsung’s Galaxy named the most valuable brand in Korea for seven years in a row

Samsung has been churning out impressive smartphones year after year, and 2017 was no exception. The South Korean firm released the awe-inspiring Galaxy S8 and S8+, which received accolades from experts and consumers alike. Now, the company’s Galaxy brand has been named the most valuable in Korea for seven years in a row.

The Galaxy brand retained its top spot in a consumer survey conducted by Brandstock, a South Korean market research firm. It received a brand index reading of 940.98 points out of a possible 1,000 points. Emart, a discount store chain, and Naver, an Internet portal, were second and third, respectively as per the survey’s results. Samsung’s apartment brand Samsung C&T jumped 26 points to the 33rd position.

The Galaxy S8 and the Galaxy S8+ won the ‘Best Smartphone’ award at MWC 2017 Shanghai a few days ago. The company impressively turned around its brand name after the whole Galaxy Note 7 fiasco from last year. Samsung launched the Galaxy Note 7 Fan Edition yesterday, and it is reportedly planning to unveil the Galaxy Note 8 sometime late in August.