Samsung, a world leader in the display market, today unveiled what it claims to be the world’s first Cinema LED display. The company has installed the first ever commerical Cinema LED display at the Lotte Cinema World Tower in South Korea.

It has been designed has an HDR-compatible theater screen. Samsung says that the Cinema LED Screen creates a more vibrant viewing experience courtesy of its next-generation picture quality and enhanced audio which is the result of a collaboration between Harman Professional Solutions and Samsung Audio Lab.

“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, President of Visual Display Business at Samsung Electronics.

The Cinema LED display from Samsung stretches almost 10.3 or 33.8ft wide and can adopt a variety of theater configurations. It brings High Dynamic Range support to the big screen at 4K resolution and peak brightness levels of 146fL which is almost 10 times greater than current projector technologies can muster.

To create an equally stunning audio experience, Samsung has paired the display with audio technologies from JBL by Harman. With the speakers bordering the screen, the proprietary audio processing technology and JBL’s Sculpted Surround system it’s capable of creating an unparalleled sound experience.

Samsung’s Cinema LED display may eventually make its way to theaters across the globe in the future.


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